Loyalty Marketing Performance Manager - Repair & Service
Loyalty Marketing Performance Manager - Repair & Service
Electrolux Appliances AB (org nr 556222-8683) · Stockholm
Ansök senast 16 juli
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At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best in class ownership experience and post-purchase business. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers’ needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey. The European Loyalty Marketing team is looking for a European Loyalty Marketing Performance Manager. This is a role responsible for operationally executing on the strategies, tactics and governance to deliver on our prioritized consumer and business KPIs in the Repair & Service phase. You will lead the work to analyse, optimize and continuously improve our Repair & Service paths-to-conversion to grow prioritized sales, service and experience d KPIs. You will be working closely with colleagues in consumer journey experience transformation, analytics, conversion optimization, search, consumer support and e-commerce as well as with our local marketing and service organizations throughout Europe. The right person is data and insights driven, has a growth and optimization mindset, a strong digital marketing and sales acumen and is passionate about delivering both consumer centric experiences and business targets. In this role, you will report to the European Head of Loyalty Marketing. You will work closely together with the Consumer Journey transformation and management team, the extended marketing team and the consumer service and sales organizations both on a European and country level. Key areas of responsibilities FUNNEL MANAGEMENT: Enable, drive and follow-up post-purchase consumer journey operations and funnel performance with colleagues in central functions and the local market organizations. Continuously monitor and follow up KPIs set for the funnel. Utilize a cross-functional approach, leveraging key specialists within the organization, to enhance our abilities to capture and drive traffic at the top of our funnels as well as conversion throughout our different paths-to-conversion. Ensure implementation of successful strategies and tactics for both inbound and outbound communications. Since our consumers move across both online and offline touchpoints it’s key to analyse funnel performance holistically. CONTINOUS IMPROVEMENT & OPTIMIZATION: Drive continued market roll-out of launched functionality as well as continuous improvements of optimization of existing value propositions, concepts, functionality and experiences. Collaborate closely with colleagues in Consumer Journey team and set a common journey phase roadmap to deliver on common strategic and operative consumer and business KPIs. HARMONIZATION & CLUSTER SUPPORT: Participate in building Centre of Excellence for funnel performance management on European level, ensuring harmonization, best practice and leveraging centrally developed tools, frameworks, strategies and specialist resources. Act as a thought leader and educate/support the local markets in their journey to establishing funnel performance management with continuous performance follow-up and optimization of funnel traffic and conversion in order to reach set sales, service and experience targets. LEVERAGE INSIGHTS and DATA: Work closely with our insights and analytical teams to bring relevant insights and data to drive decision-making and further enhance our understanding of the funnel performance, key paths-to-conversion, and opportunities and blockers for growth. Who you are Data and performance –Driven. Leveraging data and driving optimization comes naturally to you, and you are results and performance driven. Consumer-Driven. You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective. Change agent. You act as a change leader and leverage your experience and insights to educate, inspire and motivate your colleagues to drive transformation and deliver better consumer experiences and business performance. Agile. You work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively. Energetic. Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term. Integrity and respect. You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions. Open. You encourage cross-collaboration, leveraging diversity and encouraging open feedback. You are a team player, able to strongly influence and work in a cross-functional team as well as a matrix organization. Required experience • Growth Marketing and/or e-Commerce experience (5+ years) or similar roles with a clear responsibility to drive business growth and funnel performance management toward clear conversion KPIs, preferably with an emphasis toward existing consumers • Experience and ability to drive optimization and continuous improvements: Segment and test campaigns, journeys and channel experiences to establish the most effective ways to deliver upon our short-term business targets, with the long-term ambition to drive consumer lifetime value • Strong stakeholder management experience, and ability to work cross-functionally to achieve business objectives • Excellent knowledge of Google Analytics and other analytics land optimization tools (Certifications in Google Search, Analytics, Bing etc. is meriting). • Knowledge of GDPR compliance in usage of consumer data • Academic degree in Marketing/Business/IT or diploma and equivalent experience • Fluent in English, any other language is a plus Please apply in English.
Electrolux Appliances AB (org nr 556222-8683)