CRM Analyst
DWT Consulting AB · Stockholm · Ansök senast 28 okt.
Heltid · Tillsvidareanställning
Jobbet har utgått och går inte längre att ansöka.
We are urgently looking for CRM Analyst for our client in Insurance industry. The main responsibility includes:
- to monitor how the dialogues perform.
- to perform analyzes of sales statistics, number of sent communications, opening frequency, click statistics, etc. for each dialogue and target group,
- to find optimization opportunities that provide an increased uplift and a positive effect on the total customer base.
Your responsibility includes:
- Follow up and analyze how the customer dialogues perform
- Provide your team with customer insights, analyzes and statistics that form the basis for dialogue design
- Have an overview of which target groups / offers are communicated via active dialogues
- Follow up the processing rate of the customer base
- Follow up and analyze the dialogues on a weekly, monthly and annual basis
- Provide suggestions for optimizing the target group based on data insights
The role requires resource with hands on experience with Marketing / Campaign Data:
- Uplift calculation
- Target group vs Control group
- A/B testing result analysis
- First touch model
- Last touch model
- Campaign data attribution to different channel
On technical side you need to be good in SQL (data analysis) and Power BI for reporting.
Required skills / knowledge:
- Uplift calculation
- Target group vs Control group
- A/B testing result analysis
- First touch model
- Last touch model
- Campaign data attribution to different channel
- SQL (data analysis)
- Power BI
Your profile
We believe that you have worked for at least 3-5 years with analysis and preferably for CRM-related activities and campaigns. You have a university degree in either marketing, statistics or economics.
Om arbetsgivaren
Arbetsgivare
DWT Consulting AB
Placering
Stockholm
Kontaktperson
DWT Consulting AB