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CRM Analyst

DWT Consulting AB · Stockholm · Ansök senast 28 okt.

Heltid · Tillsvidareanställning

Jobbet har utgått och går inte längre att ansöka.

We are urgently looking for CRM Analyst for our client in Insurance industry. The main responsibility includes:

  • to monitor how the dialogues perform.
  • to perform analyzes of sales statistics, number of sent communications, opening frequency, click statistics, etc. for each dialogue and target group,
  • to find optimization opportunities that provide an increased uplift and a positive effect on the total customer base.

Your responsibility includes:

  • Follow up and analyze how the customer dialogues perform
  • Provide your team with customer insights, analyzes and statistics that form the basis for dialogue design
  • Have an overview of which target groups / offers are communicated via active dialogues
  • Follow up the processing rate of the customer base
  • Follow up and analyze the dialogues on a weekly, monthly and annual basis
  • Provide suggestions for optimizing the target group based on data insights


The role requires resource with hands on experience with Marketing / Campaign Data:

  • Uplift calculation
  • Target group vs Control group
  • A/B testing result analysis
  • First touch model
  • Last touch model
  • Campaign data attribution to different channel

On technical side you need to be good in SQL (data analysis) and Power BI for reporting.

Required skills / knowledge:

  • Uplift calculation
  • Target group vs Control group
  • A/B testing result analysis
  • First touch model
  • Last touch model
  • Campaign data attribution to different channel
  • SQL (data analysis)
  • Power BI


Your profile

We believe that you have worked for at least 3-5 years with analysis and preferably for CRM-related activities and campaigns. You have a university degree in either marketing, statistics or economics.

Om arbetsgivaren

Arbetsgivare

DWT Consulting AB

Placering

Stockholm

Kontaktperson

DWT Consulting AB

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