Marketing Manager Sweden and Norway - Maternity Cover

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests™," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

The Marketing Manager is responsible for conceiving and coordinating 360° marketing activities for the Norwegian and Swedish markets. Designs, develops, and implements communication programs to advertise the organisation's products, brands, and services using media, events, and sales promotions. S/He will also be the press contact for Sweden and Norway.

• Accountable to build and execute the marketing plan for Sweden and Norway to support the growth objectives for the territory, in alignment with the Country Managers and in coordination with the sales force on the field.
• Develops and implements initiatives in support of marketing and promotional strategies for Sweden and Norway
• Develops and implements brand specific strategies for the countries, including the social media channel management. Creates and posts content that attracts attention and encourages readers to share it with their social networks. Establishes and maintains relationships with social media members, bloggers and the online community.
• Partners with the dealer network in order to enhance their web sites and social media presence by developing creative, clearly written materials in support of marketing programs in accordance with the established editorial and style guidelines.
• Develop strategy for social influencers and build up relationships with pro-anglers in Norway & Sweden
• Identifies target groups and determine the communication strategy
• Has content ownership for the b2b and b2c communication through the systems used by the company, using MercuryMarine.com as the company main website.
• Accountable for coordinating the translation work for Sweden and Norway and proof reading for marketing media.
• Manages the marketing budgets for Sweden and Norway. Manages the promo fund budget and follows up on expenses
• Defines and coordinates the production/distribution to sales channel of POS material such as multimedia packages, posters, manuals, fliers, catalogues, banners, in line with the marketing communication plan
• Accountable for the end-to-end event organisation for Sweden and Norway (boat shows, dealer meetings, end users testing days...), targeted marketing communication, design, use of marketing and boat show material, transport and budget follow-up
• Actively participates in international projects across EMEA
• Uses specific marketing strategies and media to support the new product launch in Sweden and Norway in alignment with the EMEA new product introduction plan.
• Keeps track of latest model offerings of product lines relevant to the market and provides dealers, OEMs and retail partners with product information and marketing material.

Is the point of contact for Press for Sweden and Norway:

• Build up a strong relationship with the press contacts in Norway & Sweden
• Coordinate translation and communication of press releases
• Organisation of product tests together with the press people
• Tactical follow-up of press demos
• Organisation of product tests for the press, together with the after-sales team

Ideally, a marketing and/or commercial degree

Skills & Knowledge

Language skills:

- Swedish, Norwegian, and English are a must, both at a written and spoken advanced level.

IT skills:

• Computer literate with adequate Word, Excel, PowerPoint, and Business Objects knowledge.
• Minimum 3-year experience in Marketing in a b2b environment
• Digital creative writing
• Experience with Digital Marketing (Knowledge of AdWords & Social media sponsored campaigns)
• Good interpersonal skills.
• Strong communication capabilities with internal and external parties
• Able to respect deadlines.
• Good time management skills and the ability to multitask
• Ability to work in a multi-cultural business environment.
• Open-minded
• Positive attitude
• Good coordination skills
• Available for some business travel
• Stress resistant
• Team spirit, active participation in sales and marketing meetings and other adequate internal meetings.

This exciting position is a Global Grade 12. The salary will be between SEK 600,000 and SEK 650,000 (payable in 12.2 instalments). Please be aware that this range represents the pay range for all positions within the job grade in which the post falls. The actual salary offer will consider various factors, including skills, experience, and location (country).

• A Bonus plan with a minimum target of 8% of the annual salary;
• Free access to LinkedIn Learning for your personal development.
• A unique, fun and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry.

This role will be based in Stockholm, Sweden and is a Temporary 12-18 month maternity cover.

Please submit CVs in English.

Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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