Om jobbet
We are looking for a Marketing Manager to join our Marketing team, the team plays a central role in shaping the atmosphere of our Shopping Centres, ensuring they are dynamic destinations for both visitors and professionals. We're dedicated to delivering value to our B2B and B2C customers through strategic market positioning, trend-driven insights, and bold brand storytelling. From digital campaigns and immersive events to CSR communications and press outreach, we bring our brand to life across every touchpoint.
As Marketing manager you will:
- Collaborate with the GM to prepare the Customer and Content Strategy for approval
- Plan, implement, and follow up on events, campaigns, advertising, and communication actions in line with the CCS
- Analyse market, customer, and competitor studies to identify key challenges and recommend further research
- Translate strategic positioning into operational actions in alignment with URW HQ Northern Europe Marketing (SE/DK/NL)
- Develop differentiating strategies through regular benchmarking
- Support the HoM in preparing and managing tenders for marketing and communication suppliers
- Evaluate each marketing action with qualitative and quantitative metrics, suggesting improvements
- Coordinate marketing suppliers and agencies, ensuring strong partnerships and high-quality delivery
- Align with RISE to meet income and footfall targets
- Maintain and update the centre's digital channels daily
- Engage with tenants through association meetings and regular on-site contact to gain support for marketing initiatives
- Monitor budgets rigorously to optimise spending across all operations
- Draft local press communications in collaboration with the HoM
To be the successful Marketing Manager you must have:
- 2-3 years of experience in marketing
- A creative mindset with a sharp eye for detail
- A relevant university degree in marketing or a related field
- Strong interest and knowledge in retail
- Proven project management experience
- Proficiency in Adobe Creative Suite
We offer:
- Learning and Development opportunities
- Top-notch management and leadership programs.
- We offer a fantastic bonus scheme
- Company health insurance is available at a reduced tariff
- We offer an indefinite contract, including a 6-month probation time.
At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centers by creating innovative, engaging spaces that truly redefine community connections.
Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.
Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City.