Growth Marketing Specialist

Om jobbet

Would you like to work in an organization where the work you do is meaningful and will have a direct impact on the lives of millions of people and businesses? Our core business is data and how it can be utilized, to help our customers make intelligent decisions. We are together building a culture where we are described by co-workers as friendly, professional and caring and where you are encouraged to challenge yourself.

We are searching for a dedicatedGrowth Marketing Specialist to join our team!

We are expanding our B2B marketing team and seeking adata-driven digital strategistto lead and optimize our digital performance ecosystem - from SEM and paid media planning to analytics, tracking, reporting, and insights. You will ensure all inbound and outbound initiatives work seamlessly together and continually improve outcomes with clear recommendations.

This role sits at the heart of our growth engine and collaborates closely with Campaign Project Managers, our Marketing Automation Specialist (Pardot), sales teams, and our external digital agency. You report to the Head of Marketing.

What you will do

You will drive our performance marketing efforts across SEM and paid media, working hands-on with our agency to plan, optimize, and scale campaigns. You'll ensure accurate tracking, maintain our dashboards, and unify inbound and outbound data into a single, reliable performance view.

In this role, you will collaborate closely with Marketing Automation, Web, and Digital Sales teams to create seamless user journeys and improve lead quality and conversion. You will analyze full-funnel performance, identify growth opportunities, and translate insights into actionable recommendations that elevate our campaigns and digital results.

Your key responsibilities will include, but are not limited to:

• Leading SEM planning, execution, and budget optimization across Google and Bing.
• Owning tracking, tagging, analytics setup, dashboards, and performance reporting.
• Ensuring accurate lead tracking and data governance across digital channels, Pardot, and Salesforce.
• Collaborating cross-functionally to optimize user journeys and strengthen lead routing and scoring.
• Conducting full-funnel analysis and delivering insights to improve targeting, messaging, and conversions.

Who you are

You are a self-driven and collaborative marketer with a strong analytical mindset and a passion for turning data into impact. You enjoy simplifying complex topics, and are curious about new digital and AI-driven tools that enhance performance. You're hands-on, continuously optimizing digital performance, and you communicate insights clearly to guide cross-functional partners.

You have experience in digital marketing with strong, practical SEM expertise (Google Ads, Bing). You also have experience working with CRM and marketing automation platforms such as Salesforce/Account Engagement (Pardot), HubSpot, or MS Dynamics. You are skilled in tracking and analytics using tools like GA4, Looker Studio and GTM. You bring a background in lead-generation marketing within B2B or complex sales environments, and you know how to turn data into actionable insights that drive measurable results.

For this role, we require full professional proficiency in Swedish and English.

Do not hesitate to contact Josefin Andersson, (josefin.andersson@uc.se), if you have any questions about the role.

Warm welcome with your application!

Practical information
Type of employment: Permanent position with probationary employment of 6 months
Start date: As soon as possible
Office location: Waterfront building, Klarabergsviadukten 63, Stockholm

The salary for the position ranges from 45 000 - 55 000 SEK / month, depending on the experience of the selected person.

And lastly,why us?

We operate in a scalable and digital business with intelligence at the core. We are continuing our exciting journey to become the Nordic knowledge company that powers society with intelligence. Here you will work in an environment with a high development phase where we continuously strive to improve our ways of working and to be innovative in our service development. You would work close to people and businesses with possibilities to make an impact.

We are also proud of the value-based company that we are building together. You would spend your days amongst engaged, caring and competent colleagues that will support and challenge you. And if you do the same, you will make a great colleague. For us, how you act and behave towards your colleagues and external stakeholders is equally important as your competence.

If you have read this far with excitement and meet the above qualifications, we would love to hear from you. Please press "apply now" and send in your application!

Curious about the application process?
We want to ensure that you as a candidate receive a fair assessment in a recruitment process where all candidates are assessed on equal terms, based on what is relevant to the current role. We use Alva Labs assessments to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role, in addition to interviews and references. For some roles we also apply background checks.

Equal Opportunity Employer

Enento Group is an equal opportunity employer. We promote diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified individuals without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, age, national origin, disability, or veteran status.

Department Marketing & Communications Locations Stockholm Remote status Hybrid Employment type Full-time Entity UC AB