Global CRM & Loyalty Specialist

Are you passionate about customer engagement and loyalty programs? Do you thrive in a global environment, working across teams to enhance customer relationships? Fjällräven is looking for a Global CRM & Loyalty Specialist to drive and manage our loyalty program operations worldwide. We look forward to receiving your application!

ABOUT THE ROLE

As a Global CRM & Loyalty Specialist, you will take on the day-to-day operational responsibilities of Fjällräven's loyalty program, ensuring seamless execution and enhancement of customer relationships. You will coordinate with internal stakeholders and external vendors, manage CRM campaigns, and contribute to the development of personalized customer communications.

WHAT YOU WILL DO

Key Responsibilities

• Support Senior Global CRM & loyalty Manager in overseeing the global operations of Fjällräven's loyalty program, in EU and North-America.
• Manage and update loyalty program benefits.
• Plan and execute CRM and loyalty-campaigns aligned with the seasonal calendar.
• Serve as the operational coordinator across Fenix Outdoor departments, including Customer Service, Marketing, DTC Sales Channels and Tech.
• Handle operational queries related to loyalty-vendors and support services.
• Contribute to the development of personalized customer communication and campaign strategies.
• Ensure alignment and delivery of CRM and loyalty initiatives across different markets.
• Act as the superuser of the loyalty program tool.
• Support in setting KPIs and driving initiatives to increase customer lifetime value and reduce churn.

WHO YOU ARE
We are looking for a proactive and adaptable CRM & loyalty specialist who is passionate about fostering customer relationships and optimizing loyalty programs. You enjoy working cross-functionally and have strong project management skills.

Required Qualifications

• Relevant education in Marketing, Business Administration or similar with CRM/loyalty specialization or equivalent experience.
• Hands-on experience managing loyalty programs and CRM campaigns.
• Proven ability to manage CRM tools and systems.
• Knowledge of customer personalization flows across online and offline channels.
• Experience working in an omni-channel retail environment.
• Project management experience.
• Fluent communication skills in English and Swedish; German is a strong advantage.

Furthermore , we believe you:

• Possess strong written and verbal communication.
• Adaptability - Thrives in a dynamic environment and helps others embrace change.
• Relationship Building - Builds trust, collaborates effectively across teams, and resolves conflicts.
• Resilience - Maintains a positive attitude under pressure and finds solutions to complex challenges.
• Project & Campaign Management - Ability to manage multiple assignments and optimize workflows.
• Customer Insight & Data-Driven Approach - Uses data insights to enhance CRM-strategies.
• Has an analytical mindset with experience in performance reporting and workflow optimization.

HOW TO APPLY
Join us in this exciting role and apply by answering a few questions and upload your Resume. Applications are processed on an ongoing basis and the position can be filled prior to closing. We look forward to reading your application!

The position is based in our office in Solna.

Department Marketing Locations Solna, Sweden