Biomerieux
EMEA Marketing Manager - Immunoassays Regional Lead
Om jobbet
bioMérieux S.A.
EMEA Marketing Manager - Immunoassays Regional Lead - REF
We are seeking a dynamicRegional Immunoassays Franchise Lead - EMEAto shape and execute our regional marketing strategy, ensuring seamless alignment between global initiatives and local market needs.
As the Regional Franchise Lead, you will serve as the vital link betweenGlobal Marketing Product & Market Managementandcluster-level Marketing teams, translating global strategies into regionally relevant priorities. You'll be at the forefront ofmarket insights consolidation,strategic execution, andcross-functional alignment, ensuring consistent yet locally tailored success across the EMEA region.
What will be your responsibilities ?
Who are you ?
Position based in any EMEA country. If France, preferrably based in our Headquarters near Lyon.
EMEA Marketing Manager - Immunoassays Regional Lead - REF
We are seeking a dynamicRegional Immunoassays Franchise Lead - EMEAto shape and execute our regional marketing strategy, ensuring seamless alignment between global initiatives and local market needs.
As the Regional Franchise Lead, you will serve as the vital link betweenGlobal Marketing Product & Market Managementandcluster-level Marketing teams, translating global strategies into regionally relevant priorities. You'll be at the forefront ofmarket insights consolidation,strategic execution, andcross-functional alignment, ensuring consistent yet locally tailored success across the EMEA region.
What will be your responsibilities ?
- Strategy & Planning: Define and align regional priorities with global objectives, ensuring commercial relevance and customer-centric impact.
- Market Intelligence: Gather, synthesize, and deliver actionable insights to inform product development, lifecycle management, and strategic adaptation.
- Launch Excellence: Lead the regional commercialization strategy, ensuring preparedness, effective execution, and continuous performance tracking.
- Cross-Market Collaboration: Partner with local marketing teams, facilitating best practice sharing and enhancing operational efficiency.
- Brand Consistency: Drive uniform messaging, positioning, and marketing activities, with thoughtful localization for maximum effectiveness.
Who are you ?
- Education: Master's degree in Marketing, Life Sciences, Business, or a related field.
- Experience: 7-10 years in marketing leadership within In Vitro Dagnostics Industry.
- Regional Expertise: Proven ability to lead across multiple markets in a matrixed environment.
- Track Record: Successful product launches and Immunoassays solutions management experience.
- Skills: Strong business acumen, analytical thinking, and communication abilities.
- Language: Fluent English; additional European language(s) a plus.
- Travel: Willingness to travel across EMEA (~30%).
Position based in any EMEA country. If France, preferrably based in our Headquarters near Lyon.
Biomerieux
FöretagBiomerieux