Digital Marketing Specialist

We want you to:

You will lead the full scope of digital marketing nationally - covering both strategic direction and hands-on execution. You are responsible for creating and executing digital marketing and media plans that drive traffic, leads, and strong brand perception, while delivering the best possible customer experience. With a strong digital and data-driven mindset, you will continuously optimize the performance of our campaigns across all digital touchpoints, with clear ownership of digital KPIs and budget.

• Own and execute digital marketing and media plans that support brand perception and drive performance across key KPIs, such as traffic, leads, and customer journey engagement.
• Have responsibility for the digital media budget, in close alignment with the Marketing Manager and Head of marketing and ensure effective media planning and optimization for ROI and ROAS.
• Drive execution of the national commercial and campaign plan from a digital perspective - ensuring digital activities are delivered on time, within budget, and with impact.
• Create briefs and lead collaboration with internal stakeholders and vendors across all digital channels (paid, owned, earned).
• Monitor, analyze, and report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and platform dashboards. Drive data-driven optimization and A/B testing. Together with vendors if needed.
• Plan and execute paid campaigns on Meta, YouTube, Google Ads, and programmatic platforms. Coordinate with CRM Specialist, Marketing Manager and vendors where needed.
• Ensure a seamless customer journey through smart use of digital touchpoints, UX, segmentation, and personalization - with a constant focus on improving conversion and engagement.

About you:

• Minimum 3-5 years of experience in a digital marketing role with both strategic and hands-on responsibilities.
• Proven experience in digital media buying (Meta, YouTube, Google Ads) and performance marketing with a track record of strong ROAS.
• Experience with tools such as Google Analytics (GA4), Meta Ads Manager, YouTube Studio, and A/B testing platforms.
• Bachelor's degree or equivalent in marketing, digital communication, or a related field.
• Familiarity with programmatic advertising, marketing automation, and personalization strategies is a plus.
• Experience in handling AEM and Content management is an advantage.
• Strategic thinking and strong planning ability in a dynamic environment.
• Strong analytical skills and confidence using data to drive decisions.
• Excellent communication and collaboration skills, both internally and with external partners.
• Curious and proactive - always looking for new opportunities to grow our digital maturity and customer value.
• Results-oriented with high attention to detail and a problem-solving mindset.

We offer:

• Culture: A role in an international company with great colleagues.
• Wellness Allowance: An annual wellness contribution to promote health and well-being.
• Additional Paid Leave: Five extra vacation days per year, in addition to the statutory holiday entitlement.
• Annual Bonus: Eligibility for a yearly performance-based bonus.
• Occupational Pension: A high-quality pension solution designed to ensure long-term financial stability.
• Enhanced Insurance Coverage: Comprehensive insurance that exceeds standard offerings.
• Office Refreshments: Enjoy fresh fruit, snacks, coffee, and tea available daily at the office.

Information at a Glance

Posting Start Date: 25/08/2025

Location: Sweden

Level of Experience: Mid-Career

Employment Type: Temporary

Function: Marketing

Subfunction: