Om jobbet
Area Sales Manager – Military and Law Enforcement
For professionals who value precision, reliability, and long‑term craftsmanship, Taiga represents a rare kind of employer: a premium brand trusted by military and law enforcement units operating in some of the world’s harshest conditions.
We are now hiring an Area Sales Manager who will play a central role in expanding Taiga’s presence across Europe and beyond. If you thrive on building deep customer relationships, navigating complex government procurement environments, and representing a brand where quality is non‑negotiable, this role is for you.
About Taiga
For decades, Taiga has developed high‑performance functional clothing systems for professional users. Our solutions are trusted by demanding clients in the Military and Law Enforcement sectors who require absolute confidence in their equipment.
As we expand into new international markets, we offer you the opportunity to join a company with:
• A renowned Swedish brand with strong market recognition
• A high‑quality, technically advanced product portfolio
• An entrepreneurial culture where expertise and responsibility go hand in hand
• A growing global presence built on long‑term partnerships
Your Mission
As Area Sales Manager, you will act as Taiga’s ambassador toward both B2B clients and governmental organizations (B2G), ensuring trust, continuity, and strategic growth.
You will
• Lead sales efforts across Europe (primarily), with extended responsibility for the Nordics, North America, and Oceania.
• Build long‑term relationships with procurement officers, specialized units, and key decision-makers.
• Manage the entire sales cycle from first contact to contract signing.
• Represent Taiga at key trade shows, field demonstrations, and stakeholder forums.
• Identify emerging opportunities and translate customer needs into tailored solutions.
Your Qualifications
• Strong experience in B2B and/or governmental sales
• Excellent communication skills in English
• A strong command of Business German is a significant advantage
• Additional languages are beneficial
• Experience in apparel, textiles, or technical equipment is a plus but not required
• A valid driver’s license (B‑license)
Your Personal Attributes
• Positive, driven, and highly self‑motivated
• Experienced in strategic sales with strong commercial acumen
• Able to work independently and collaboratively
• Structured, reliable, and skilled in planning toward clear goals
• Enjoys travel and a dynamic work rhythm across multiple markets
What We Offer
• A premium brand with strong recognition in the industry
• A global role with significant influence
• An agile and supportive work culture
• Flexibility in work location (with Varberg preferred)
• Competitive compensation aligned with responsibility and experience
Start, Scope and Location Details
• Start: As soon as possible, with respect for notice periods
• Scope: Full‑time employment
• Preferred location: Varberg, Sweden, but other locations may be considered for the right candidate.
• Salary: Fixed salary according to agreement
Contact
This recruitment is carried out by Ultimat Rekrytering/WebTest Sweden on behalf of Taiga AB. For questions regarding the recruitment process, please contact Roger Gustafsson at +46 0707 14 70 09.
For questions regarding the position, please contact Henrik Ekersund, Head of Sales and Marketing, at +46 706 99 90 79.
Application
The final application deadline is May 1, 2026; however, we encourage you to submit your application at your earliest convenience, as the selection process is conducted on an ongoing basis. To apply, please click the blue “Ansök” button.
